Professional Knowledge MCQs for IBPS SO (Marketing)

Professional Knowledge MCQs for IBPS SO (Marketing)

1. Major oil producers carry an oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called

1)   parallel marketing

2)  horizontal integration

3)  vertical integration

4)  concentric integration

5)   conglomerate marketing

2. Which of the following describes the tendency of people to interpret information in a way that will support what they already believe?

1)     Selective creativity

2)     Selective distortion

3)     Selective matching

4)     Selective attraction

5)     Selective attribute

3. The______stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit im­provement.

1) introduction

2) decline     

3) maturity

4) saturation

5) growth

4. The discomfort caused by post purchase conflict is called

1)     Dissatisfaction

2)    Cognitive Dissonance

3)     Post purchase behaviour

4)     Buyer’s remorse

5)     Comparative tension

5. ______ is the study of how individuals, groups and organizations select, buy. use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

1)     Psychology

2)     Product differentiation

3)     Psychographic segmentation

4)     Target marketing

5)     Consumer behaviour

6. Mutual Funds are regulated in the country by

1)     IRDA

2)    Association of Mutual Funds oflndia(AMFI)

3)     NABARD

4)     Securities and Exchange Board of India

5)     Reserve Bank of India

7. Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called

1)     Repositioning

2)    Push marketing

3)     Differentiated marketing

4)     Cannibalization

5)     Cartelization

8.  4 P’s does not stands for

1) Product

2) Price

3) Promotion

4) Place

5) Property

9. What is the main function performed by marketing management?

1) Planing

2) Organising

3) Direction

4) Motivating

5) All the Above

10. _____ means that service quality depends heavily on the quality of the buyer seller interaction during the service encounter.

1) Internal Marketing

2) Interactive Marketing 

3) Service Marketing

4) Product Marketing

5) Market Strategy Development

Answers:

1. 3
2. 2
3. 1
4. 2
5. 5
6. 4
7. 4
8. 5
9. 5
10. 2