Pradhan Mantri Vittiya Saksharta Abhiyan - Detailed Analysis

Introduction

Vittiya Saksharta Abhiyan is a government initiative launched by the Government of India in the demonetization drive across India to stop the malpractice of corruption and to finish black money in India. This Scheme was launched as on 1st December 2016 by Human Resource Development Minister (Prakash Javadekar) in New Delhi.

The Basic aim of this scheme is to go for cashless transaction and payment modes like using credit or debit cards or the payment wallets to reduce the malpractice in the country. The Vittiya Saksharta Abhiyan Scheme is all about encouraging the common people to evolve and opt for cashless transactions in the country and remove corruption out from its roots. The HRD minister also gone to social media like Facebook, Twitter, etc. to make the camping more efficient with successful result for Digital India & to go for Cashless Economy by reaching to more masses.

Aim

The main aim of the Scheme is to make the country with the cashless economy and its citizen trying their hands to use cashless transactions in their daily life. This Scheme also aims to create a strong digital economy and put India in digitally developed countries and leading countries in the global map. The main motto of this scheme is to make the youth and students getting involved in this major transformation that the nation is going through and help others.

Authority

Vittiya Saksharta Abhiyan is a program solely governed by HRD ministry. The awareness scheme is to pass on from the old modes of transactions using cash and to follow up new cashless transaction system.

Educational Institutions directed to take Major Steps

To achieve the target of this big magnitude for Vittiya Saksharta Abhiyan, The HRD ministry directed most of the Higher educational institutes in India to start practising the cashless transactions. The HRD minister Prakash Javadekar has appealed such institute in India to join hands against corruption and to switch over to cashless and digital economy in their campuses. These institutes have been advised not to take any cash for tuition fees, admission fees, hostel fees, library fees, etc. However, these institutes can take their fees through Debit card, Credit card, Visa, etc. These institutes are directed to follow cashless transaction system in the entire college, including college canteens and stores. The students can also take these initiatives and teach their parents, homes or locality and also share with their friends about the basic advantages of having a cashless transaction or digital transactions for their daily life.


Modes of Transactions
  • Debit Card
  • Credit Card
  • Rupay Card
  • Visa Card
  • E-Wallet
  • Paytm
  • Mobikwik
  • USSD Payment
  • Aadhaar Enabled Payment
  • Mobile wallets
  • POS transactions, etc.


Fast Facts
FieldsRelated Facts & Figures
Name of the SchemeVittiya Saksharata Abhiyan
Governed ByHuman Resource Development Ministry
Launched on1st December 2016
Launched ByUnion HRD Minister – Prakash Javadkar
Main emphasis onHigher Educational institutions in India
Camping overSocial Media, Higher Educational institutions, etc.

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Team Aimsuccess

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