1. Which of the following is likely to occur during economic downturns?
1) People tend to spend more on luxury goods
2) Consumption of necessary goods decline
3) Long term credit is available at concessional rates of interest
4) The purchasing power of the people declines
5) The level of investment in the economy rises

2. Which of the following economies provide limited opportunities to international marketers to develop product sales?
1) capitalist economies
2) subsistence economies
3) raw-materials-exporting economies
4) industrializing economies
5) industrialized economies

3. Which of the following elements of sociocultural environment can be associated with the growing demand for “social surrogates” like social networking sites, television, etc?
1) views of ourselves
2) views of organizations
3) views of others
4) views of nature
5) views of the universe

4. People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.
1) Makers
2) Escapers
3) Seekers
4) Changers
5) Developers

5. ________ beliefs and values are passed from parents to children and reinforced by social institutions—schools, churches, businesses, and governments; they are very difficult to change.
1) Transient
2) Secondary
3) Protected
4) Core
5) Variable

6. Which of the following would be the best illustration of a secondary belief or value?
1) belief in work
2) belief in giving to charity
3) belief in getting married
4) belief in getting married early
5) belief in being honest

7. An unintended effect of business legislation is ________.
1) restricting fair competition in the market
2) encouraging unbridled business behavior
3) reducing the social cost of producing a particular commodity
4) exposing consumers to unfair trade practices
5) slowing economic growth

8. An important force affecting business is the ________ movement, a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.
1) human rights
2) consumerist
3) environmental
4) self-determination
5) materialistic

9. The demand estimates of an organization comprise of five space levels. They are world, country, region, territory, and ________.
1) zone
2) organization
3) customer
4) product
5) input

10. The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer.
1) potential
2) available
3) target
4) penetrated
5) reserve

  1. 4
  2. 2
  3. 3
  4. 4
  5. 4
  6. 4
  7. 5
  8. 2
  9. 3
  10. 2

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