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1. As a major steel manufacturer, SteelMakers Inc. focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________.
1) selling orientation
2) production orientation
3) product orientation
4) marketing orientation
5) social orientation
2. Webmax Inc. produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What sort of orientation does Webmax have toward the marketplace?
1) production orientation
2) product orientation
3) selling orientation
4) marketing orientation
5) holistic marketing orientation
3. Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc. follows the ________ concept in doing business.
1) production
2) product
3) selling
4) marketing
5) social responsibility
4. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
1) production
2) selling
3) marketing
4) product
5) holistic marketing
5. The marketing concept holds that ________.
1) a firm should find the right products for its customers, and not the right customers for its products
2) customers who are coaxed into buying a product will most likely buy it again
3) a new product will not be successful unless it is priced, distributed, and sold properly
4) consumers and businesses, if left alone, won’t buy enough of the organization’s products
5) a better product will by itself lead people to buy it without much effort from the sellers
6. How packaging protect from monetary loss ?
1) Protect loss of Quality
2) Protect loss of Quantity
3) Protect loss of Profit
4) Protect loss of Goodwill
5) (1) and (2)
7. What is one of the promotional functions of packaging ?
1) Self Service
2) Consumer Affluence
3) Integrated Marketing
4) Innovations Opportunities
5) All of above
8. Who said “The label is an information/informative tag, wrapper or seal attached to a product or product’s package”?
1) Mason & Rath
2) William J. Stanton
3) Marshal
4) Robinson
5) Philip Kotler
9. What is one of the main contents of Label ?
1) Name of Producer
2) Name of Product
3) Qualities of Product
4) Data of Production
5) All of above
10. Determination of standards with respect to the quality, utility, size, form colour etc., of the product to be produced is called-
1) Grouping
2) Standardisation
3) Grading
4) Mixing
5) Expansion

Answers:
  1. 2
  2. 2
  3. 4
  4. 2
  5. 1
  6. 5
  7. 5
  8. 1
  9. 5
  10. 2
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