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1. Effective selling skills depend on the


  1. number of languages known to the DSA
  2. data on the marketing staff
  3. information regarding IT network
  4. knowledge of related markets
  5. ability to talk fast

2.  A Direct Selling Agent (DSA) is required to be adept in

  1. Surrogate marketing
  2. Training skills
  3. Communication skills
  4. Market research
  5. OTC Marketing

3. Leads can be best sourced from

  1. Foreign customers
  2. Yellow Pages
  3. Dictionary
  4. List of vendors
  5. Local supply chains

4. Market segmentation can be resorted to by dividing the target group as per

  1. income levels of customers
  2. age of the employees
  3. needs of the salespersons
  4. marketing skills of the employees
  5. size of the organisation

5. Post- sales activities include

  1. sales presentation
  2. customer’s feedback
  3. customer identification
  4. customer’s apathy
  5. product design

6. The ‘USP’ of a product denotes the

  1. usefulness of the product
  2. drawbacks of the product
  3. main functions
  4. number of allied products available
  5. high selling features of a product

7. Value added services means

  1. low-cost products
  2. high-cost products
  3. at par services
  4. additional services for the same cost
  5. giving discounts

8. The target market for debit cards is

  1. All existing account holders
  2. All agriculturists
  3. All DSAs
  4. All vendors
  5. All outsourced agents

9. A good brand can be built up by way of

  1. customer grievances
  2. break-down of IT support
  3. old age
  4. large number of products
  5. consistent offering of goods and services

10. The competitive position of a company can be improved by

  1. increasing the selling price
  2. reducing the margin
  3. ignoring competition
  4. increasing the cost price
  5. understanding and fulfilling customer’s needs



ANSWERS
1. 4
2. 3
3. 5
4. 1
5. 3
6. 5
7. 4
8. 1
9. 5
10. 5

  • In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company’s marketing department is typically responsible for lead generation.
  • A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. Supply chain activities involve the transformation of natural resources, raw materials, and components into a finished product that is delivered to the end customer.
  • Market segmentation splits up a market into different types (segments) to enable a business to better target its products to the relevant customers.
  • Customer’s feedback is the most important part of the post sales activities.
  • The enhancement a company gives its product or service before offering the product to customers. Value added is used to describe instances where a firm takes a product that may be considered a homogeneous product, with few differences (if any) from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value.
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