Banking & Economic Awareness For SBI PO 2017

1. The target group for a car loan is____________

• 1) all persons owning a car
• 2) a family with more than two members
• 3) car designers
• 4) car garages
• 5) car showrooms

2. Standard marketing practices include____________

• 1) poaching
• 2) unhealthy competition
• 3) lowering the selling price
• 4) unhealthy discount schemes
• 5) phishing

3. Market Segmentation means dividing____________

• 1) the marketing teams into small groups
• 2) the employees as per their grades
• 3) the products as per their usages
• 4) the products as per their life cycles
• 5) the market as per the tastes and needs of different groups

4. The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act is known as_____________

• 1) data warehousing
• 2) data base
• 3) data mining
• 4) data building
• 5) data matching

5. Telemarketing means____________

• 1) Internet marketing
• 2) Selling telephones
• 3) Door-to-door contacts
• 4) Sending and receiving SMS messages
• 5) Marketing through telephone calls
• 
  

6. Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as____________

• 1) Cross-selling
• 2) Forward-selling
• 3) Marketing
• 4) Channel marketing
• 5) Up-selling

7. The modern marketing concept asserts that marketing starts with the product idea and ends with____________

• 1) production of quality product
• 2) advertisement campaign
• 3) customer satisfaction
• 4) sale of the product
• 5) exchange of money

8. A situation in which consumer purchases are unplanned is called____________

• 1) latent demand
• 2) impulse buying
• 3) irregular demand
• 4) unwholesome buying
• 5) None of these

9. Which of the following is NOT required in a good salesperson?

• 1) Sympathetic approach
• 2) Good communication skills
• 3) Courteous nature
• 4) Persuasion skills
• 5) Perseverance

10. The list of people who do not wish to receive telemarketing calls is____________

• 1) dare not call list
• 2) do not call list
• 3) do not dial list
• 4) do never call list
• 5) None of these

Answers :--------------

1. 2
2. 3
3. 5
4. 3
5. 5
6. 5
7. 3
8. 2
9. 1
10. 2