Professional Knowledge for IBPS SO (Marketing)

Professional Knowledge for IBPS SO (Marketing)

Professional Knowledge for IBPS SO (Marketing)

1. Which dealer/saler has direct contact with ultimate consumer?
1) Retailer
2) Wholesaler
3) Purchaser
4) Consumer
5) Pure Wholesaller

2. The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called
1) Customer perceived value
2) Customer expectation
3) Customer satisfaction
4) Customer loyalty
5)  Customer relationship

3. Button market is where
1) capital is disposed
2)  gold is purchased and sold
3) shares are purchased
4) production of silver takes place
5)  investments are made

4. Cultivating opinion leaders and getting them to spread inforrnation about a product or service to others in their communities is
1)  Buzz marketing
2)  Leader marketing
3) Niche marketing
4) Complex marketing
5) Selective marketing

5. Marketing Management is defined as
1)  monitoring the profitability of the company’s products and services
2) the art and science of choosing target markets and building profitable relationships with them
3) managing the market process
4) developing marketing strate­gies to move the company for­ward
5)  selecting target markets to deploy marketers

6. The measure of the brand’s ability to capture consumer performance and loyalty is termed
1)  Brand superiority
2)  Brand equity
3)  Brand version
4)  Brand loyalty
5)  Brand preference

7. Mission statements are at their best when they reflect a_______an almost impossible dream that provides direction for the next 10 to 30 years.
1) market     
2) strength
3)  competency
4)  vision      
5) value

8. A strategy in which the initial price of the product is set low in relation to the target market’s range of expected  prices is termed
1) Market skimming pricing
2) Old pricing
3) Discount market pricing
4) Market penetration pricing
5) Special market pricing

9. A group of tradition bound consumers who are the tool to adapt an innovation is called
1) Challengers
2) Leaders    
3) Innovators
4) Laggards  
5)  Loyal agents

10. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed
1) Reference pricing
2) Psychological pricing
3)  Volume pricing
4)   Promotional pricing
5)   Signpost pricing

11. The want satisfying power of a product is called its
1) Price       
2) Utility
3) Bond       
4) Purpose
5) Goal

12. Based on the rates firms play in the target market in a specific industry, they are classified as following except in a
1) Market challenger
2) Market plotter
3) Market leader
4) Market nicher
5) Market follower

13. TQM approach in which all them people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for
1) Total Quality Management
2) Total Quality Marketing
3) Total Quantity Management
4) Total Queries Management
5) Total Quality Manipulation

14. When backed by buying power, wants become
1) self-esteem needs
2) demands
3) exchanges
4) physical needs
5) social needs

15. The philosophy of product centered marketing concept is
1) Right products for the custom­ers
2) Make and sell
3) Make what the market wants
4) Sense and respond
5)  Selling on product benefits

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  11. 2
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