1. Market research is useful for
  1. deciding proper marketing strategies
  2. deciding the selling price
  3. choosing the right products
  4. choosing the sales persons
  5. All of these
2. A call means
  1. shout out to somebody
  2. profession or business
  3. visiting friends
  4. visiting prospective customers
  5. after sales service
3. Conversion means
  1. meeting a prospective client
  2. interacting with a prospective client
  3. converting an employer into an employee
  4. converting a seller into a buyer
  5. converting a prospective client into a buyer
4. Customisation means
  1. acquiring more customers
  2. regulating customers
  3. special products to suit each customer
  4. more products per customer
  5. All of these
5. Modern styles of marketing include
  1. Digital marketing
  2. Tele-marketing
  3. e-commerce
  4. e-mails solicitation
  5. All of these
6. e-marketing is the same as
  1. virtual marketing
  2. digital marketing
  3. realtime marketing
  4. All of these
  5. None of these

7. Value added services means
  1. costlier products
  2. larger number of products
  3. additional services
  4. at par service
  5. None of these
8. Aggressive marketing is necessitated due to
  1. globalisation
  2. increased competition
  3. increased production
  4. increased job opportunities
  5. All of these
9. Efficient marketing style requires
  1. proper planning
  2. good communication skills
  3. teamwork
  4. knowledge of products
  5. All of these

10. The performance of a salesperson depends on
  1. salary paid
  2. sales incentives paid
  3. size of the sales team
  4. ability and willingness of the salesperson
  5. team leader’s aggressiveness
  6. Answers with Explanation –

Answers with Explanation
  1. 5
  2. 4
  3. 5 -A marketing tactic that encourages a customer to take a specific action.
  4. 3 -Customization refers to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions.
  5. 4
  6. 3 -In marketing, value added refers to the process, operation, product, or service that increases the worth of a good or service in the eyes of a customer. The concept of value added is very important in marketing because it acts an incentive for customers to purchase a product or subscribe to a service.
  7. 2 -Aggressiveness strategies in marketing are rated according to their marketing assertiveness, their risk propensity, financial leverage, product innovation, speed of decision making, amongst others. Typically the range of aggressiveness strategies is classified into four categories: prospector, defender, analyzer, and reactor.
  8. 4
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