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1. Which of the following may be counted among the benefits received from core banking solutions (CBS)?
1) We do not need to carry cash from one place to another.
2) We can deposit cash in the bank anywhere in the country.
3) Instant updation of account status takes place.
4) All the above
5) None of the above

2. Which of the following is a correct statement?
1) Service tax is a direct tax levied by the Central Government.
2) Service tax is an indirect tax levied by the Central Government.
3) Service tax is a/an direct tax levied by the State Government.
4) Service tax is a/an indirect tax levied by the State Government.
5) None of these

3. With regard to ‘Selling’ find the most appropriate statement.
1) It is different from marketing.
2) It is a sub-function of marketing.
3) It is the same as marketing.
4) It is more than just marketing.
5) None of these

4. Due to which of the following reasons, marketing in banks has become a necessity?
1) Liberalisation
2) Nationalisation
3) Urbanisation
4) Marketing in banks is not necessary as it is 200 years old.
5) None of these

5. A Direct Selling Agent (DSA) helps in which of the following?
1) Boosting direct sales
2) Boosting sales through the net
3) Strengthening Indirect Marketing
4) Strengthening Telemarketing
5) All the above

6. Marketing is the art of ____ .
1) buying more
2) selling more
3) paying less
4) talking more
5) None of these

7. Which of the following is/are the attributes of good selling skills?
1) Patience
2) Perseverance
3) Empathy
4) Knowledge
5) All the above

8. In the marketing jargon, what does a ‘lead’ mean?
1) A metal
2) A likely customer
3) A team leader
4) A phonecall
5) None of these

9. A ‘Target Group’ means
1) A group of sellers
2) A group of buyers
3) A group of products
4) A group of persons on whom sales should be focused
5) None of these

10. In the context of marketing, what do you mean by market information?
1) Knowledge of industry
2) Knowledge of households
3) Knowledge of peers
4) Knowledge of customers’ choice
5) All the above

11. Which of the following is/are correct?
1) Market segmentation can be resorted to by means of segmentation by age.
2) Market segmentation can be resorted to by means of segmentation by income.
3) Market segmentation can be resorted to by means of segmenting geographically.
4) All the above
5) None of the above

Answers –
  1. 4
  2. 2
  3. 2
  4. 1
  5. 5
  6. 2
  7. 5
  8. 2
  9. 4
  10. 4
  11. 4
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